Coaches must respect the rights, dignity, and worth of every person and treat each other equally within the context of the sport, regardless of gender, place of origin, color, sexual orientation, political belief or economic status.

Coaches must place the well-being and safety of each player above all other considerations. Coaches must never place the value of winning over the safety and welfare of the players.

Coaches must adhere to all guidelines laid down by governing bodies.

Coaches must direct comments or criticism toward an athelete's performance rather than the athlete himself/herself.

Coaches must not exert undue influence to obtain personal benefit or reward.

Coaches must encourage and guide players to accept responsibility for their own behavior and performance.

Coaches must ensure that the activities they institute are appropriate for the age, maturity, experience and ability of the players.

Coaches must abstain from the use of tobacco products and alcohol while in the presence of athletes.

Coaches must co-operate fully with other specialists (eg. other coaches, officials, sports scientists, doctors, physiotherapists) in the best interests of the player.

Coaches must always promote the positive aspects of the sport (eg. fair play) and never condone violations of the Laws of the Game, behavior contrary to the spirit of the Laws of the Game or relevant rules and regulations, or the use of prohibited substances or techniques.

Coaches must consistently display high standards of behavior and appearance.

Coaches must not use or tolerate inappropriate language.

Coaches must regularly seek ways of increasing professional development and continuing coaching education.